Video tips Video ads can ruin your end user experience I have been following the ad blocking changes in IOS 9 closely as we work with many media companies that are supported solely through advertising. So it was with great interest that I read the most recent article from the NY Times which explores the cost in both time and
Video tips Why publishers lose more than half their video revenue? Possible suspects If you had to guess what could possibly be damaging your video ad revenue by more than half, you might think it to be one of the following things: * Incorrect targeting * Not enough ad inventory * Low CPM categories * Ad Blockers (has to be right?!?) All incorrect The actual
