Optimized experience on every device

Video encoding

With SmartVideo, your content is ready to be viewed on any device in any country, in any browser.

WordPress video hosting plugin
WordPress video hosting plugin

Optimized experience on every device

Video encoding

With SmartVideo, your content is ready to be viewed on any device in any country, in any browser.

Device specific video encoding

No single encoding is best, and video quality and experience is different on every device. In fact, because devices and video formats change, large companies like Netflix continually optimize and create encodings to target new and changing devices. Keeping track of which encodings play best on which devices is complicated when you just want to use video to showcase your product. But Swarmify handles this for you. We provide initial device specific encodings, and ongoing updates to make sure your customers get the best video experience on whatever device they are using.

Optimized compression tuned for your content

With the complexity of encoding, you can imagine that the way a cartoon is compressed would be different than how a video showcasing your staff would be. To squeeze out every last bit of performance, it’s important that the way the video is encoded changes with the content of the video itself. And sometimes even a single video has some segments with cartoon type explanations intermixed with segments of real people. That means it would need to have different processing in different parts of the video. Our encoding handles all of these scenarios and even more to ensure the video looks the best it can no matter what type of content it includes.

Different screen sizes require different resolutions

Delivering high quality video on all devices means adapting to the numerous screen sizes, and resolutions present in today’s mobile and tablet devices. That means making sure that you have encodings which look good not only on your HD laptop, but also on the smaller phone screen or tablet. We have all seen video playback on our mobile devices that is just too blurry to even watch. You are already having to view on a smaller screen, but there is no reason to have that smaller picture just look terrible.

Your laptop is likely to have a resolution of 1920x1080 or better, iPhone 8 has 750 x 1334, iPhone X has 1125 x 2436, and your iPad might be 1536 x 2048 or possibly 2048 x 2732. If that’s not enough complexity, you can only imagine the list of variations for Roku, Apple TV, Android, Galaxy S, Kindle Fire, etc. Keeping on top of all of this and making sure that your video looks great on any device is all handled on our end. So you can go back to making sales, servicing customers, or even taking a well earned break. 🏖

Automatic encoding upgrades for new formats and devices as needed

The pace of video improvement is rapidly increasing. For context the standard mp4/H264 encoding format was standardized in 2003. It took 7 years for the next big step in compression when Google released the VP8 codec in 2010. Then only 3 years later in 2013, Google put out VP9 as the successor to VP8 and HEVC was approved as a new standard to improve on H264. Just 2 years later in 2015 work began by a consortium of companies to create AV1 as yet another improvement above VP9 and HEVC, but as a royalty free, web oriented solution.

Generating new encodings at different bitrates and sizes as all of these new formats start making their way to devices can be costly when you are paying for encoding. Our unlimited encoding provides continuous upgrades to the compression and encodes as needed to support new formats and new devices. We essentially future proof your video without requiring you to pay costly encoding fees.

Formats (mp4, hls, m3u8, webm, vp8, vp9, hevc, av1)

The progress in compressing video since the early days of the Internet has really become astounding. Whereas video used to be a download and watch later in low quality experience, the invention of new compression has made it possible to stream HD quality in realtime to your phone while you are on the go. With each step forward in compression, a new encoder/decoder is required. This has created a whole string of formats like: mp4, hls, m3u8, webm, vp8, vp9, hevc, av1, etc. This barrage of acronyms may seem like gibberish to even the most skilled of software engineers, but for ensuring that the best video plays on each device, it’s important for someone to be tracking and optimizing this. Choosing the wrong format to deliver to the wrong device means a fate worse than even buffering, the video will just refuse to playback.

With the rapid pace of improvements, it’s important that your video be available in enough formats that older and newer devices can all be offered an encoding that they are capable of playing. You want to take advantage of the advances in quality and compression on newer devices that support it, while not leaving out users who have last year’s iPhone. Our system handles this complexity automatically. And as new devices and formats are released, we ensure that your video is always playable for your users. You don’t need to worry about what happens when old video formats are retired to annals of video geek history as your content is always updated and ready to play on all devices.

Optimized video encoding, we got this.

You focus on your customers and we will keep track of which customers get MP4 and which ones need WebM.