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Video Tips

Practical, no-fluff video know-how — embedding, hosting, speed, and everything in between.

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YouTube Featured

Pros and Cons of YouTube: A Complete 2026 Guide (Viewers, Creators & Businesses)

YouTube is the default for video, but is it right for you? Explore the 14 critical pros and cons for viewers, creators, and business owners in 2026.

Video Tips Featured

How to Create an Autoplaying Background Video with HTML & CSS

Background videos must be muted, looped, and use playsinline to autoplay across browsers. Here's the complete HTML and CSS implementation guide for 2026.

Video Tips Featured

After 500 million video streams, here's what we've learned

In a previous post, we announced that we've delivered over 500 million video streams [https://swarmify.com/blog/500-million-video-streams-later-swarmify-is-celebrating-a-major-milestone/] on behalf of publishers both large and small. It's been an incredible journey talking with customers, streaming countless videos for small businesses, monitoring playback performance, and making

3 ways the repeal of #NetNeutrality is good for the Internet

How to make lemonade from a big bag of lemons ;) It probably seems like there is nothing good to gain from repeal of net-neutrality. But in every challenge there exists an opportunity, so let’s dive right in… 1) Citizens of the Internet were able to come together across divisions

Giving thanks to FCC Chairman Ajit Pai

We had too many choices anyways -------------------------------------------------------------------------------- Paradox of choice — no more! Wow, so get this, now when you want to watch video content on the Internet, some of it is going to play perfectly well and other video content will buffer, stall, and just be bad quality. Now instead

The future: Reality meets The Sims

It all starts with the iPhone Apple recently celebrated the 10 year anniversary of the iPhone which is the birth of the modern smartphone era. If you consider that for a moment, it almost seems crazy to think that in less than a decade, that small hand held smart phone

How to get a guaranteed 80% decrease in video rebuffers

On Tuesday, an announcement was made that probably felt groundbreaking to most, but a bit meager to us. Limelight announced they would provide a money-back guarantee if they failed to improve video re-buffer rates by 10% relative to other CDN’s. While all improvement is great (and needed), 10% is

Buffer Rate Vanity Metrics in Video

Our team talks to publishers and media companies daily and one theme that constantly comes up is the 1% buffer rate. By this I mean, the publisher says that they are tracking the amount of time spent buffering versus watching video and that the rate of buffering to video watching

Inc.com covers Swarmify | “The Real Pied Piper Is Trying to End Buffering Forever”

“Video Buffering Matters” Current attempts to end video playback interruptions are similar to blowing on a Nintendo 64 game cartridge back in the 90’s. The solution doesn’t address the problem, and we’re still waiting for our videos to stop stalling out mid-way through. Inc.com dives into

Q&A Huffington Post: Why video playback fails

Have you ever wondered why sometimes Netflix works without a hitch, but YouTube gives you a never-ending buffer wheel? If you think the solution to this common, Internet-wide issue is upgrading your home internet speed, think again. Nathan Barnett, Swarmify's CEO, answers this question and more in: Q&

How should we measure video quality of experience

There have been a couple of reports lately that echo what previous studies and our data have shown > Video buffering is bad for business So the issue becomes, how do we measure video buffering and what is good and what is bad. Average Buffer Time is the wrong way

The great video hypocrisy

Let's start with a story and see if you can relate. Don’t you hate when you're watching a video on ____________.com and, suddenly, it just stalls/hangs/fails? Fill in the blank. Now, ask your friends, neighbors, co-workers the same question... Every one of them

T-Mobile is network infrastructure

Stay in your lane, John Legere Was just reading John Legere’s [https://twitter.com/johnlegere] response to the criticism of the Binge On program from T-Mobile and while I really like the whole Uncarrier initiative, he is off base on this issue. Firstly, here is the statement for your

Video ads can ruin your end user experience

I have been following the ad blocking changes in IOS 9 closely as we work with many media companies that are supported solely through advertising. So it was with great interest that I read the most recent article from the NY Times which explores the cost in both time and

Why publishers lose more than half their video revenue?

Possible suspects If you had to guess what could possibly be damaging your video ad revenue by more than half, you might think it to be one of the following things: * Incorrect targeting * Not enough ad inventory * Low CPM categories * Ad Blockers (has to be right?!?) All incorrect The actual

Put video on your site without the YouTube baggage

Embed any video ad-free, branding-free, and fast to load — no logos, no buffering, no speed penalty. On any platform.

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