Video Tips

A collection of tips to aid you on your quest to dominate all things video.

How should we measure video quality of experience

There have been a couple of reports lately that echo what previous studies and our data have shown > Video buffering is bad for business So the issue becomes, how do we measure video buffering and what is good and what is bad. Average Buffer Time is the wrong way

The great video hypocrisy

Let's start with a story and see if you can relate. Don’t you hate when you're watching a video on ____________.com and, suddenly, it just stalls/hangs/fails? Fill in the blank. Now, ask your friends, neighbors, co-workers the same question... Every one of them

T-Mobile is network infrastructure

Stay in your lane, John Legere Was just reading John Legere’s [https://twitter.com/johnlegere] response to the criticism of the Binge On program from T-Mobile and while I really like the whole Uncarrier initiative, he is off base on this issue. Firstly, here is the statement for your

Video ads can ruin your end user experience

I have been following the ad blocking changes in IOS 9 closely as we work with many media companies that are supported solely through advertising. So it was with great interest that I read the most recent article from the NY Times which explores the cost in both time and

Why publishers lose more than half their video revenue?

Possible suspects If you had to guess what could possibly be damaging your video ad revenue by more than half, you might think it to be one of the following things: * Incorrect targeting * Not enough ad inventory * Low CPM categories * Ad Blockers (has to be right?!?) All incorrect The actual