Topic

Video Marketing

Campaigns, trends, and tactics for marketing with video — and measuring what it earns you.

17 guides

Video Marketing

How to Build a High-Converting Video Landing Page (2026 Guide)

TL;DR • A video landing page is a single-goal page built around one video that does the persuading, with everything else (headline, copy, CTA) arranged to support the watch-then-act sequence. • Put the video above the fold, right next to your primary CTA. Match the video type to the goal: explainer

Video Marketing

How to Build a Video Marketing Strategy That Actually Works (2026)

TL;DR • A video marketing strategy is a documented plan connecting video content to business goals, not just random video production. • Follow a 7-step framework: define goals, research audience habits, choose video types per funnel stage, plan production, pick hosting/distribution, optimize for search and performance, then measure and iterate.

Video Marketing

14 Product Video Best Practices for Ecommerce and Business Websites (2026 Guide)

Product video best practices that help ecommerce and business websites increase conversions without slowing pages down or sending visitors to competing platforms.

Video Testimonials: How to Collect, Record, and Host Them

Most video testimonial guides stop at "collect and display." This one covers the part nobody talks about: where to actually host them without hurting your conversions.

How to Embed Video in Email: What Actually Works in 2026

You can't reliably embed HTML5 video in most inboxes. Use linked thumbnails, GIF previews, and landing pages to improve email click-through rates in 2026.

Top Video Marketing Trends for 2026 (And How to Execute Them)

AI, vertical formats, and silent optimization are taking over. Here is how to execute 2026's top video trends without compromising your site's performance.

Video Marketing Lead Generation: The Complete Small Business Guide for 2026

Yes, video marketing works for lead generation. Here's what the data shows and the one mistake small businesses make that kills their results.

How Video Load Speed Affects Your Marketing Results (2026)

Most video marketing advice focuses on content. This post shows why delivery speed is the part that decides whether viewers stay, convert, or bounce.

20 Tips for Creating Eye-Catching Marketing Videos (2026 Guide)

Video marketing has changed. Learn 20 updated tips for 2026 to create eye-catching videos that stop the scroll and drive real business results.

Video Marketing Strategy for Website Owners: A Practical 2026 Guide

A website-focused video marketing strategy covering where to place video, how hosting affects performance, production tiers, and the metrics that actually matter.

15 Best Video Marketing Agencies for 2026 (Honest Reviews + Pricing)

Hiring a video agency is expensive. We reviewed 15 of the best options for 2026 to help you find the right partner for your budget and goals.

Marketing Featured

Small Business Video Ideas: 8 Story Formats That Build Trust (2026)

Not every small business needs the same video. This guide shows which 8 formats earn trust fastest, what they cost, and where each one fits.

60 Video Marketing Statistics That Actually Matter in 2026

Video drives 2x more engagement than text posts on average. Discover 60 essential video marketing statistics for 2026 covering ROI, short-form, AI, and more.

Video Marketing for Business: Strategy, Tools, and ROI — The Complete 2026 Guide

Most video marketing guides focus on views. Learn how to build a step-by-step strategy that actually drives revenue, leads, and business growth.

How to Create a Brand Video: Guide, Examples & Best Practices for 2026

Learn how to create a brand video that builds trust and drives sales. We cover 8 types, real examples, production steps, costs, and where to host it.

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