CASE STUDY

Skyward SEO Boosted Mobile Leadgen Conversions by 200%

A real estate lead-gen agency had a mobile video problem. Slow load times were killing conversions on the device most of their visitors used. Then they switched to SmartVideo.

Industry Real Estate Marketing
Use Case Mobile Leadgen Funnels
Previous Platform Slow embedded video
Key Result +200% Mobile Conversions

The Challenge

Skyward SEO is a real estate digital marketing agency that builds lead-generation funnels for real estate businesses. Video is core to those funnels — it educates prospects, builds trust, and drives signups. But on mobile, where most of their traffic lives, the video experience was working against them.

Mobile visitors hit the funnel, waited for the video to load, and bounced. The slow load times were eroding the very conversions the agency had been hired to deliver.

“We were experiencing extremely slow load times for our mobile videos.”

Jorge Hernandez CEO & Founder, Skyward SEO
Jorge Hernandez

For a leadgen agency, slow mobile video isn’t a UX inconvenience — it’s a revenue leak. Jorge needed a video host built for mobile speed that could deliver instant playback to every visitor, regardless of network.

The Solution

Skyward SEO moved their funnel videos to SmartVideo. Powered by a global CDN with 125+ edge locations and adaptive bitrate streaming tuned for mobile, the videos started without delay — even on slower cellular connections.

Mobile-First Playback

Adaptive bitrate streaming and edge delivery meant funnel videos started without delay — even on mid-range phones over cellular.

Clean User Experience

No ads, no related-video distractions — just the message and the call to action, keeping visitors focused on the funnel.

Drop-In Setup

Existing embeds were replaced without rebuilding funnels — conversions improved immediately, no developer hours required.

+200% Mobile leadgen funnel conversions

The Result

Once SmartVideo took over playback, the funnel numbers moved fast. Mobile visitors stopped bouncing on the video, watched the pitch, and converted at three times the previous rate.

“We attained a +200% conversion rate increase in our Leadgen Funnels.”

Jorge Hernandez CEO & Founder, Skyward SEO
The Turning Point

“Simplicity and great user experience are everything.”

Jorge Hernandez · CEO & Founder, Skyward SEO

Tips from Jorge

1

Test on mobile first. Most leadgen traffic is mobile. If your video stalls on a phone, your funnel is bleeding conversions before visitors hear your pitch.

2

Keep the player clean. Every distraction — ads, suggested videos, branding — is a chance for visitors to leave. A focused player keeps them on your funnel.

Summary: Skyward SEO, a real estate digital marketing agency, was losing mobile leadgen funnel conversions to slow video load times. After switching to SmartVideo for mobile-first playback over a global CDN, CEO and Founder Jorge Hernandez reports the agency “attained a +200% conversion rate increase in our Leadgen Funnels.” Source: Swarmify case study, dated May 2026.

What Could +200% Do for Your Mobile Funnel?

Skyward SEO tripled mobile leadgen conversions. Try SmartVideo free and see how lightweight video changes the math on your own funnels.

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10% conversion increase
“We've had a 10% increase in conversion rate from lead to customer.”
Pedro C.
Dir. of Digital Marketing, White Jacobs
Instant side-by-side winner
“SmartVideo loaded immediately; YouTube took 5 seconds to start. It became a no-brainer.”
Aaron H.
IT Director, PizzaTV
Rankings improved
“Our search-engine rankings went up after we switched over to Swarmify.”
Philip A.
Owner, Ignite Images