Customer saves represent the number of site visitors who would likely have left due to poor video playback - but stayed, thanks to SmartVideo’s smooth, buffer-free experience.
⚠️ Why does this matter?
Video interruptions dramatically increase abandonment. Recent data reveals:
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A 1‑second delay in video start can reduce conversions by 7 %.
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Pages loading in up to 3 seconds lose 40 % of potential visitors.
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78 % of viewers stop watching if the video quality is poor or buffering occurs.
Even minor playback hiccups can cause huge losses in engagement and revenue.
✅ How SmartVideo helps
SmartVideo is engineered to prevent these issues before they impact viewers:
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Instant-start video delivery
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Proprietary buffer-proof technology
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Device-aware optimization
Each time SmartVideo delivers a flawless playback - be it starting fast, staying smooth, or maintaining quality - that viewer is a customer save.