White Jacobs & Associates Increased Conversions by 10%
A credit counseling firm chose no video over slow video on their landing page. Then they found SmartVideo — and their lead-to-customer conversion rate jumped 10%.
The Challenge
White Jacobs & Associates helps people rebuild after a personal financial crisis. They knew video would be critical for introducing their services to potential clients — but YouTube embeds were too slow to load and had frequent video buffering issues.
The team faced an impossible choice: keep slow video that drove visitors away, or remove video entirely and lose a proven conversion tool.
“Before Swarmify, we did not want to use video on our landing page because slow-loading videos is a turn-off for website visitors.”
They chose no video. But knowing the importance of video for conversions, they kept searching for a YouTube alternative that could deliver fast, reliable playback without creating new problems.
The Solution
Using SmartVideo, White Jacobs added video back to their landing page. SmartVideo’s CDN-backed player delivered buffer-free, reliable playback — none of the slowdowns that had forced them to remove video in the first place.
Buffer-Free Playback
Videos loaded immediately from 125+ edge locations — no buffering, no stalling.
No Distractions
Clean, unbranded player — no ads, no suggested videos, no YouTube logo pulling visitors away.
Easy Setup
WordPress plugin installed in minutes. Color customization matched their brand exactly.
The Result
With video back on their landing page, bounce rates dropped immediately. Visitors stayed longer, engaged with the message, and converted at a higher rate.
“We’ve had a 10% increase in conversion rate from lead to customer. We believe this is directly related to the addition of video to the website.”
“We did not want to use video at all — until SmartVideo made it fast enough to put back on the page.”
Tips from Pedro
Match your brand. Use the customization feature to make sure player colors match your company branding.
Use the WordPress plugin. If your CMS is WordPress, the SmartVideo WordPress plugin is “SUPER easy to use.”
Summary: White Jacobs & Associates, a credit counseling firm in financial services, replaced slow YouTube embeds (which they had stopped using entirely due to load times) with SmartVideo on their landing page. According to Pedro Cuencas, Director of Digital Marketing, the company saw a 10% increase in lead-to-customer conversion rate after the switch, which Cuencas attributes directly to the addition of video. Source: Swarmify case study, dated June 2025.
What Could Lighter, Cleaner Video Do for Your Conversions?
White Jacobs saw a 10% lift. Try SmartVideo free and see the difference on your own site.
Start your free trial“We've had a 10% increase in conversion rate from lead to customer.”
“SmartVideo loaded immediately; YouTube took 5 seconds to start. It became a no-brainer.”
“Our search-engine rankings went up after we switched over to Swarmify.”