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Archived: our 2017 80/20 video re-buffer guarantee announcement

Nathan Barnett's May 2017 announcement of the Swarmify 80/20 Guarantee, archived. The promotion ended and is no longer offered.

Nathan Barnett · May 4, 2017 · Updated August 25, 2026 · 2 min read
How to get a guaranteed 80% decrease in video rebuffers

Editor’s note (August 2026): the 80/20 Guarantee described below was a limited-time promotion announced in May 2017. It is no longer offered, and Swarmify no longer sells per-GB bandwidth pricing. Current SmartVideo plans, trial, and terms are on our pricing page.

On Tuesday, an announcement was made that probably felt groundbreaking to most, but a bit meager to us. Limelight announced they would provide a money-back guarantee if they failed to improve video re-buffer rates by 10% relative to other CDN’s. While all improvement is great (and needed), 10% is nothing to get excited about.

Here at Swarmify, we care more about video delivery than anyone else, probably even more than is healthy… 10% is just not good enough. A 10% improvement to the industry average 28% buffer rate only decreases it to 25%. That means 1 in 4 video views still re-buffer. We don’t think that’s something to be proud of, let alone shout from the rooftops about.

rebuffer_rate

28% Re-Buffer Rate Industry Wide

This is different, way different

Swarmify brings real change to your video delivery. We provide a patent pending, realtime client-side CDN blending that blows the competition out of the water. Using a single CDN or server side switching is the old way. It can’t compete with our edge network-aware intelligence that seamlessly blends and switches between networks in realtime. Never again will your users suffer from subpar or intermittent performance. Our SmartVideo solution adapts, self-heals, and mitigates network issues where it matters most: at the client edge.

80/20 Guarantee

80% Re-Buffer Reduction/20% Revenue Increase

Because we care so much, we decided to provide a meaningful guarantee that would significantly impact your business. For a limited time in 2017, we offered a money-back guarantee: if you implemented our Smart Video solution for 90 days, you would see an 80% reduction in re-buffers and/or a 20% lift in your video ad revenue. All of this at the same per-GB pricing you were already paying at the time. Same offer as Limelight, except we went bigger… 8x bigger. Plus, we were giving you what you really care about: more revenue

Maybe that’s something to shout from the rooftops about

See current SmartVideo plans and start a free trial

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10% conversion increase
“We’ve had a 10% increase in conversion rate from lead to customer.”
Pedro C.
Dir. of Digital Marketing, White Jacobs
Instant side-by-side winner
“SmartVideo loaded immediately; YouTube took 5 seconds to start. It became a no-brainer.”
Aaron H.
IT Director, PizzaTV
Rankings improved
“Our search-engine rankings went up after we switched over to Swarmify.”
Philip A.
Owner, Ignite Images