What is video acceleration?

Did you notice that the video you were just watching started up really fast in full-resolution and didn’t have to stop, buffer, and start playing again?

That’s because it was being optimized and accelerated using a state of the art video delivery system.

How does it work?

Video acceleration is proprietary, so we can’t dive too deep into the details… But here’s a simplified understanding of the process: videos are encoded for each device, stored on a global content delivery network, and served using EdgeAI that actively monitors video playback and adjusts delivery based on the needs of the particular stream.

The result?

Videos that are delivered via EdgeAI begin playback 12 times faster than competing video delivery platforms and experience 8 times less buffering/stalls. 

Why do you need it?

Apart from the obvious fact that faster is (usually) better than slower, video acceleration has financial benefits for anyone who makes money on their website.

If you use videos to aid in the sale of a product or service and they’re not accelerated, you’re leaving money on the table. One instance of buffering is enough to reduce the amount of video a user watches by about 39%.

And that’s just buffering…

If a stall-out occurs mid-playback, 40% of people will never watch the video again 😲

That’s it!

Now, you know what video acceleration is at a high level.

You probably read this page because you were watching an accelerated video and got curious.

Why not give a shoutout to the website you were watching the video on for caring about their user experience and just being generally awesome? 😎