Instant Video Buffering

Web page performance is directly tied to sales

A slow website leads to reductions in sales and engagement. This is nothing new. Every website specializing in html, javascript, or content optimization states this in big, bold lettering on their front page. Slow websites are the bane of most website tech’s existences. In fact, in inordinate amount of time and resources are spent trying to speed up a site to be in line with standards. A decade ago (a lifetime on the Internet), Amazon began a study on the effects of site speed. Their conclusion was that for every 100m delay in load speed, this meant the site captured 1% less revenue. Despite the advances in server capacity and bandwidth capacity and speeds, the number of advanced tools and techniques we use to squeeze every bit of speed from our apps and websites has increased exponentially.

And now with video, that includes the start and playback of video

Much attention has been spent optimizing websites code and images, and not enough time has been spent focusing on another aspect of your site––video! The shift has begun. A vast migration of focus has begun. More and more companies are devoting resources to speeding video load times and eliminating video buffering. And for good reason. With the right tools and provider, video improvements can be as easy to capture as image and website increases. Video is the new low-hanging fruit!

Do you have video on your site? If you aren’t using Swarmify, it is a guarantee that you are leaving money on the table. That’s because with our SmartVideo, we optimize for load speed and eliminate buffering better than every other video provider.

Gone are the days of text and image-only websites. With attention spans getting shorter by the day, a company must utilize eye-catching, engaging video in order to compete. That means that your video is competing with every other video. If your video stalls, a potential customer will leave your site. If you video doesn’t load fast enough, your view will bail. Do you feel abandoned yet? You don’t have to. At Swarmify, we focus on short attention spans. Let us get your content to the user fast. Let us get all of your content to their eyes with no pause-puts. Don’t give your customers a chance to have their attention stolen.

You can’t manage what you don’t measure

There is a famous saying that you can’t manage what you don’t measure. SmartVideo provides advanced analytics to track the quality of a user’s experience. Video load speed, visual quality, and rebuffer rates are just a few of the many factors that determine the success or failure of a user’s experience. We’ll provide you detailed feedback on your videos so that you can use these
analytics to create the optimal experience for your users. We get it…you have the best video in the world. No one else has a four-headed cat video. But no one will watch your four-headed cat video if you content doesn’t load fast and finish.

Can you say instant? Yes, our patented-tech means that our video playback is instant. That doesn’t mean one second, it means that when a customer clicks play, the video starts before their finger has lifted from the mouse. While other video providers make bold claims, in test speed tests Swarmify consistently outperforms all others. Our Instant Start is so unique that all other providers are playing catch up. Speed is what we do. In fact, we handily beat YouTube’s playback speed by over 12x.

Like we said, you can’t manage what you don’t measure, and the quality of video experience is core to our existence. We bring you better video delivery quality than even the giants of the streaming industry at a price that’s affordable for your business.