Nathan Barnett

Framehole: PageSpeed 6.0 loophole for easy perfect score

Here's a simple change you can make to your website that will take your PageSpeed score from 60 to 100.

Tutorials Featured

Serverless: What is it and why is it different

What is Serverless Computing? You may have seen all the recent hype around serverless in the developer community. So what exactly is it? I mean the code must still run somewhere right so how is it actually serverless? All it means is that the developer and operations team don'

3 ways the repeal of #NetNeutrality is good for the Internet

How to make lemonade from a big bag of lemons ;) It probably seems like there is nothing good to gain from repeal of net-neutrality. But in every challenge there exists an opportunity, so let’s dive right in… 1) Citizens of the Internet were able to come together across divisions

Giving thanks to FCC Chairman Ajit Pai

We had too many choices anyways -------------------------------------------------------------------------------- Paradox of choice — no more! Wow, so get this, now when you want to watch video content on the Internet, some of it is going to play perfectly well and other video content will buffer, stall, and just be bad quality. Now instead

The future: Reality meets The Sims

It all starts with the iPhone Apple recently celebrated the 10 year anniversary of the iPhone which is the birth of the modern smartphone era. If you consider that for a moment, it almost seems crazy to think that in less than a decade, that small hand held smart phone

Embraer Innova Week

It was our pleasure to participate in the recent innovation week at one of the premier private jet manufacturers, Embraer [http://www.embraer.com/]. Seeing a big company trying to inspire their workers to keep an entrepreneurial mindset is one of the best ways in my opinion to keep them

How to get a guaranteed 80% decrease in video rebuffers

On Tuesday, an announcement was made that probably felt groundbreaking to most, but a bit meager to us. Limelight announced they would provide a money-back guarantee if they failed to improve video re-buffer rates by 10% relative to other CDN’s. While all improvement is great (and needed), 10% is

Why we partnered with W3 Total Cache to bring video acceleration to WordPress

Bringing Netflix-quality delivery to the WordPress universe When the idea of partnering with W3 Edge, provider of W3 Total Cache, first came up, I was warned with, “Frederick Townsend (CEO of W3 Edge) is fanatical about performance and making the web experience faster. So above all else, he is going

Buffer Rate Vanity Metrics in Video

Our team talks to publishers and media companies daily and one theme that constantly comes up is the 1% buffer rate. By this I mean, the publisher says that they are tracking the amount of time spent buffering versus watching video and that the rate of buffering to video watching

Inc.com covers Swarmify | “The Real Pied Piper Is Trying to End Buffering Forever”

“Video Buffering Matters” Current attempts to end video playback interruptions are similar to blowing on a Nintendo 64 game cartridge back in the 90’s. The solution doesn’t address the problem, and we’re still waiting for our videos to stop stalling out mid-way through. Inc.com dives into

Q&A Huffington Post: Why video playback fails

Have you ever wondered why sometimes Netflix works without a hitch, but YouTube gives you a never-ending buffer wheel? If you think the solution to this common, Internet-wide issue is upgrading your home internet speed, think again. Nathan Barnett, Swarmify's CEO, answers this question and more in: Q&

How should we measure video quality of experience

There have been a couple of reports lately that echo what previous studies and our data have shown > Video buffering is bad for business So the issue becomes, how do we measure video buffering and what is good and what is bad. Average Buffer Time is the wrong way

The great video hypocrisy

Let's start with a story and see if you can relate. Don’t you hate when you're watching a video on ____________.com and, suddenly, it just stalls/hangs/fails? Fill in the blank. Now, ask your friends, neighbors, co-workers the same question... Every one of them

T-Mobile is network infrastructure

Stay in your lane, John Legere Was just reading John Legere’s [https://twitter.com/johnlegere] response to the criticism of the Binge On program from T-Mobile and while I really like the whole Uncarrier initiative, he is off base on this issue. Firstly, here is the statement for your

Video ads can ruin your end user experience

I have been following the ad blocking changes in IOS 9 closely as we work with many media companies that are supported solely through advertising. So it was with great interest that I read the most recent article from the NY Times which explores the cost in both time and

Why publishers lose more than half their video revenue?

Possible suspects If you had to guess what could possibly be damaging your video ad revenue by more than half, you might think it to be one of the following things: * Incorrect targeting * Not enough ad inventory * Low CPM categories * Ad Blockers (has to be right?!?) All incorrect The actual