Our team talks to publishers and media companies daily and one theme that constantly comes up is the 1% buffer rate. By this I mean, the publisher says that they are tracking the amount of time spent buffering versus watching video and that the rate of buffering to video watching

“Video Buffering Matters” Current attempts to end video playback interruptions are similar to blowing on a Nintendo 64 game cartridge back in the 90’s. The solution doesn’t address the problem, and we’re still waiting for our videos to stop stalling out mid-way through. Inc.com dives into

Have you ever wondered why sometimes Netflix works without a hitch, but YouTube gives you a never-ending buffer wheel? If you think the solution to this common, Internet-wide issue is upgrading your home internet speed, think again. Nathan Barnett, Swarmify’s CEO, answers this question and more in: Q&A

There have been a couple of reports lately that echo what previous studies and our data have shown > Video buffering is bad for business So the issue becomes, how do we measure video buffering and what is good and what is bad. Average Buffer Time is the wrong way to

Let's start with a story and see if you can relate. Don’t you hate when you're watching a video on ____________.com and, suddenly, it just stalls/hangs/fails? Fill in the blank. Now, ask your friends, neighbors, co-workers the same question... Every one of them will likely relate on

Stay in your lane, John Legere Was just reading John Legere’s [https://twitter.com/johnlegere] response to the criticism of the Binge On program from T-Mobile and while I really like the whole Uncarrier initiative, he is off base on this issue. Firstly, here is the statement for your

I have been following the ad blocking changes in IOS 9 closely as we work with many media companies that are supported solely through advertising. So it was with great interest that I read the most recent article from the NY Times which explores the cost in both time and